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24 October 2025 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Skills Festival
Lutho Xamlashe – a third-year Bachelor of Administration student – from ACCESS, showing Bokamoso Makae how to crochet. Makae says she wants to learn as much as possible at the Learning Festival.

Held under the theme Building self-reliance, self-sufficiency, self-sustainable livelihoods for responsible societal futures, the Directorate Community Engagement at the University of the Free State’s Learning Festival this year created a space for lively interaction and practical learning. With about 150 people taking part each day, the atmosphere was alive with energy, a will to learn, and a real sense of people helping one another to live more independently and make the most of what they have.

Bishop Billyboy Ramahlele, Director of Community Engagement, captured the spirit of the event perfectly: “Self-reliance begins when we share what we know and use what we have. Together, we can transform communities from the ground up. With an unemployment rate of about 33,2%, and 40,1% of the population on social grants, the Learning Festival is a contribution towards helping individuals and communities make a shift from charity and unemployment to taking responsibility for their own sustainable livelihoods.”

“Self-reliance refers to the ability to depend on oneself for support and fulfilment, without relying on others. It involves acquiring knowledge and skills to access and use resources to make a living. On the other hand, self-sufficiency refers to the ability to meet one's own needs without external assistance. It involves the ability to provide for oneself in terms of food, shelter, and other necessities.”

From worm farming to furniture making, steel manufacturing, food security, herbal and cosmetic manufacturing, and even a Mend-a-Thon, participants gained hands-on experience in turning everyday resources into opportunities.

 

A celebration of practical learning

The line-up of workshops and demonstrations showed just how many ways there are to make the most of what we have. The ACCESS UFS student organisation led sessions on Worm Farming and Eco-Vernacular Architecture, teaching participants how to build with eco-bricks and run small-scale worm farms as income-generating projects.

Golukisa Trading Construction hosted a Furniture Manufacturing workshop, equipping local artisans with carpentry skills. These skills have already sparked success stories, such as that of Katlego Mpoihi, who launched his business after attending a previous learning festival.

Benjamin Nhlapo from Seotlong Agriculture and Hotel School in Phuthaditjhaba trained attendees about poultry farming, while Jurie Nel from JG Electronics introduced participants to printing, needlework, and bag manufacturing. Using state-of-the-art, yet affordable equipment, participants learned how to start small businesses through creative printing and design, inspiring a new generation of social entrepreneurs.

Thomas Tsintsing from The Engineered Movement shared skills on how to design and manufacture metal products, including fireplaces.

Another highlight was the Mend-a-Thon, facilitated by Doretha Jacobs from the Department of Sustainable Food Systems and Development and supported by ACCESS students. This session taught hand needlework, crochet, and denim repair, breathing new life into old clothes and celebrating the joy of making something by hand. Participants beamed with pride, many saying, “I can’t believe it. I made this myself!”

 

Innovation and inspiration

From presentations to hands-on demonstrations, the festival was full of fresh ideas and practical inspiration. Willem Ellis, Research Associate in the Centre for Gender and Africa Studies, explored how social innovation fuels community transformation through empathy, creativity, and collaboration. Matseliso Achilonu from Devoni Natural shared how herbs can be turned into market-ready cosmetics, proving that nature and business can grow hand in hand.

Nutrition also took centre stage, with Ermi Spies from the Department of Nutrition and Dietetics highlighting the important link between well-being and sustainable living. Honours students from the Department of Psychology presented their Well-being in Action infographics, promoting mental and social wellness in community spaces.

Thabo Olivier of Let’s Grow Food © captivated audiences with practical sessions on establishing sustainable food security through self-reliance, showing how small backyard gardens can feed families and help communities thrive together. Robert Mitchell, founder of Robs Handyman Services, demonstrated how wooden pallets can be repurposed into creative, sellable products – an inspiring example of social entrepreneurship in action.

The festival also featured exhibits such as Daniel Moloi’s Agape Foundation stall, showcasing the health benefits of rosehip juice, and the Itemoheleng Soy Project from Qwaqwa, which demonstrated soy-based food products for better nutrition. Meanwhile, the UFS Library Makerspace wowed visitors with robotics and creative design tools, inspiring a new wave of innovation.

And just when visitors thought they had seen it all, creativity took another turn. The stall of Corne Thomas from Puzzles of Impact showed how developing practical and life skills can help people find purpose and belonging by repurposing old videotapes into crochet items as a creative example.

The 2025 festival introduced a more interactive format than previous years, with more parallel workshops and matchmaking sessions between government departments, communities, and organisations. It was in these conversations and hands-on moments that the true impact of the festival came to life. One participant summed up the impact beautifully: “I have learned that my skills as a public speaker will change: from now on, my ‘voice’ will have an ‘invoice’.”

 

Empowering communities through knowledge and practical skills

Dr Karen Venter, Assistant Director and Head of Service Learning, added that the festival aligns with the broader goals of the Directorate for Community Engagement: “It perfectly mirrors the directorate’s mission to promote engaged scholarship and collaborative community development. By connecting the university’s academic expertise with local community needs, it fosters innovation, inclusivity, and sustainable impact, embodying the UFS’ commitment to social responsibility and partnership building.”

According to Dr Venter, the event left a lasting impact on participants and their communities. “Attendees left equipped – not just with new skills, but also with partnerships, ideas, and confidence to implement self-sustaining initiatives in their communities for socially responsible futures,” she says.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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