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24 October 2025 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Skills Festival
Lutho Xamlashe – a third-year Bachelor of Administration student – from ACCESS, showing Bokamoso Makae how to crochet. Makae says she wants to learn as much as possible at the Learning Festival.

Held under the theme Building self-reliance, self-sufficiency, self-sustainable livelihoods for responsible societal futures, the Directorate Community Engagement at the University of the Free State’s Learning Festival this year created a space for lively interaction and practical learning. With about 150 people taking part each day, the atmosphere was alive with energy, a will to learn, and a real sense of people helping one another to live more independently and make the most of what they have.

Bishop Billyboy Ramahlele, Director of Community Engagement, captured the spirit of the event perfectly: “Self-reliance begins when we share what we know and use what we have. Together, we can transform communities from the ground up. With an unemployment rate of about 33,2%, and 40,1% of the population on social grants, the Learning Festival is a contribution towards helping individuals and communities make a shift from charity and unemployment to taking responsibility for their own sustainable livelihoods.”

“Self-reliance refers to the ability to depend on oneself for support and fulfilment, without relying on others. It involves acquiring knowledge and skills to access and use resources to make a living. On the other hand, self-sufficiency refers to the ability to meet one's own needs without external assistance. It involves the ability to provide for oneself in terms of food, shelter, and other necessities.”

From worm farming to furniture making, steel manufacturing, food security, herbal and cosmetic manufacturing, and even a Mend-a-Thon, participants gained hands-on experience in turning everyday resources into opportunities.

 

A celebration of practical learning

The line-up of workshops and demonstrations showed just how many ways there are to make the most of what we have. The ACCESS UFS student organisation led sessions on Worm Farming and Eco-Vernacular Architecture, teaching participants how to build with eco-bricks and run small-scale worm farms as income-generating projects.

Golukisa Trading Construction hosted a Furniture Manufacturing workshop, equipping local artisans with carpentry skills. These skills have already sparked success stories, such as that of Katlego Mpoihi, who launched his business after attending a previous learning festival.

Benjamin Nhlapo from Seotlong Agriculture and Hotel School in Phuthaditjhaba trained attendees about poultry farming, while Jurie Nel from JG Electronics introduced participants to printing, needlework, and bag manufacturing. Using state-of-the-art, yet affordable equipment, participants learned how to start small businesses through creative printing and design, inspiring a new generation of social entrepreneurs.

Thomas Tsintsing from The Engineered Movement shared skills on how to design and manufacture metal products, including fireplaces.

Another highlight was the Mend-a-Thon, facilitated by Doretha Jacobs from the Department of Sustainable Food Systems and Development and supported by ACCESS students. This session taught hand needlework, crochet, and denim repair, breathing new life into old clothes and celebrating the joy of making something by hand. Participants beamed with pride, many saying, “I can’t believe it. I made this myself!”

 

Innovation and inspiration

From presentations to hands-on demonstrations, the festival was full of fresh ideas and practical inspiration. Willem Ellis, Research Associate in the Centre for Gender and Africa Studies, explored how social innovation fuels community transformation through empathy, creativity, and collaboration. Matseliso Achilonu from Devoni Natural shared how herbs can be turned into market-ready cosmetics, proving that nature and business can grow hand in hand.

Nutrition also took centre stage, with Ermi Spies from the Department of Nutrition and Dietetics highlighting the important link between well-being and sustainable living. Honours students from the Department of Psychology presented their Well-being in Action infographics, promoting mental and social wellness in community spaces.

Thabo Olivier of Let’s Grow Food © captivated audiences with practical sessions on establishing sustainable food security through self-reliance, showing how small backyard gardens can feed families and help communities thrive together. Robert Mitchell, founder of Robs Handyman Services, demonstrated how wooden pallets can be repurposed into creative, sellable products – an inspiring example of social entrepreneurship in action.

The festival also featured exhibits such as Daniel Moloi’s Agape Foundation stall, showcasing the health benefits of rosehip juice, and the Itemoheleng Soy Project from Qwaqwa, which demonstrated soy-based food products for better nutrition. Meanwhile, the UFS Library Makerspace wowed visitors with robotics and creative design tools, inspiring a new wave of innovation.

And just when visitors thought they had seen it all, creativity took another turn. The stall of Corne Thomas from Puzzles of Impact showed how developing practical and life skills can help people find purpose and belonging by repurposing old videotapes into crochet items as a creative example.

The 2025 festival introduced a more interactive format than previous years, with more parallel workshops and matchmaking sessions between government departments, communities, and organisations. It was in these conversations and hands-on moments that the true impact of the festival came to life. One participant summed up the impact beautifully: “I have learned that my skills as a public speaker will change: from now on, my ‘voice’ will have an ‘invoice’.”

 

Empowering communities through knowledge and practical skills

Dr Karen Venter, Assistant Director and Head of Service Learning, added that the festival aligns with the broader goals of the Directorate for Community Engagement: “It perfectly mirrors the directorate’s mission to promote engaged scholarship and collaborative community development. By connecting the university’s academic expertise with local community needs, it fosters innovation, inclusivity, and sustainable impact, embodying the UFS’ commitment to social responsibility and partnership building.”

According to Dr Venter, the event left a lasting impact on participants and their communities. “Attendees left equipped – not just with new skills, but also with partnerships, ideas, and confidence to implement self-sustaining initiatives in their communities for socially responsible futures,” she says.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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