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24 October 2025 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Skills Festival
Lutho Xamlashe – a third-year Bachelor of Administration student – from ACCESS, showing Bokamoso Makae how to crochet. Makae says she wants to learn as much as possible at the Learning Festival.

Held under the theme Building self-reliance, self-sufficiency, self-sustainable livelihoods for responsible societal futures, the Directorate Community Engagement at the University of the Free State’s Learning Festival this year created a space for lively interaction and practical learning. With about 150 people taking part each day, the atmosphere was alive with energy, a will to learn, and a real sense of people helping one another to live more independently and make the most of what they have.

Bishop Billyboy Ramahlele, Director of Community Engagement, captured the spirit of the event perfectly: “Self-reliance begins when we share what we know and use what we have. Together, we can transform communities from the ground up. With an unemployment rate of about 33,2%, and 40,1% of the population on social grants, the Learning Festival is a contribution towards helping individuals and communities make a shift from charity and unemployment to taking responsibility for their own sustainable livelihoods.”

“Self-reliance refers to the ability to depend on oneself for support and fulfilment, without relying on others. It involves acquiring knowledge and skills to access and use resources to make a living. On the other hand, self-sufficiency refers to the ability to meet one's own needs without external assistance. It involves the ability to provide for oneself in terms of food, shelter, and other necessities.”

From worm farming to furniture making, steel manufacturing, food security, herbal and cosmetic manufacturing, and even a Mend-a-Thon, participants gained hands-on experience in turning everyday resources into opportunities.

 

A celebration of practical learning

The line-up of workshops and demonstrations showed just how many ways there are to make the most of what we have. The ACCESS UFS student organisation led sessions on Worm Farming and Eco-Vernacular Architecture, teaching participants how to build with eco-bricks and run small-scale worm farms as income-generating projects.

Golukisa Trading Construction hosted a Furniture Manufacturing workshop, equipping local artisans with carpentry skills. These skills have already sparked success stories, such as that of Katlego Mpoihi, who launched his business after attending a previous learning festival.

Benjamin Nhlapo from Seotlong Agriculture and Hotel School in Phuthaditjhaba trained attendees about poultry farming, while Jurie Nel from JG Electronics introduced participants to printing, needlework, and bag manufacturing. Using state-of-the-art, yet affordable equipment, participants learned how to start small businesses through creative printing and design, inspiring a new generation of social entrepreneurs.

Thomas Tsintsing from The Engineered Movement shared skills on how to design and manufacture metal products, including fireplaces.

Another highlight was the Mend-a-Thon, facilitated by Doretha Jacobs from the Department of Sustainable Food Systems and Development and supported by ACCESS students. This session taught hand needlework, crochet, and denim repair, breathing new life into old clothes and celebrating the joy of making something by hand. Participants beamed with pride, many saying, “I can’t believe it. I made this myself!”

 

Innovation and inspiration

From presentations to hands-on demonstrations, the festival was full of fresh ideas and practical inspiration. Willem Ellis, Research Associate in the Centre for Gender and Africa Studies, explored how social innovation fuels community transformation through empathy, creativity, and collaboration. Matseliso Achilonu from Devoni Natural shared how herbs can be turned into market-ready cosmetics, proving that nature and business can grow hand in hand.

Nutrition also took centre stage, with Ermi Spies from the Department of Nutrition and Dietetics highlighting the important link between well-being and sustainable living. Honours students from the Department of Psychology presented their Well-being in Action infographics, promoting mental and social wellness in community spaces.

Thabo Olivier of Let’s Grow Food © captivated audiences with practical sessions on establishing sustainable food security through self-reliance, showing how small backyard gardens can feed families and help communities thrive together. Robert Mitchell, founder of Robs Handyman Services, demonstrated how wooden pallets can be repurposed into creative, sellable products – an inspiring example of social entrepreneurship in action.

The festival also featured exhibits such as Daniel Moloi’s Agape Foundation stall, showcasing the health benefits of rosehip juice, and the Itemoheleng Soy Project from Qwaqwa, which demonstrated soy-based food products for better nutrition. Meanwhile, the UFS Library Makerspace wowed visitors with robotics and creative design tools, inspiring a new wave of innovation.

And just when visitors thought they had seen it all, creativity took another turn. The stall of Corne Thomas from Puzzles of Impact showed how developing practical and life skills can help people find purpose and belonging by repurposing old videotapes into crochet items as a creative example.

The 2025 festival introduced a more interactive format than previous years, with more parallel workshops and matchmaking sessions between government departments, communities, and organisations. It was in these conversations and hands-on moments that the true impact of the festival came to life. One participant summed up the impact beautifully: “I have learned that my skills as a public speaker will change: from now on, my ‘voice’ will have an ‘invoice’.”

 

Empowering communities through knowledge and practical skills

Dr Karen Venter, Assistant Director and Head of Service Learning, added that the festival aligns with the broader goals of the Directorate for Community Engagement: “It perfectly mirrors the directorate’s mission to promote engaged scholarship and collaborative community development. By connecting the university’s academic expertise with local community needs, it fosters innovation, inclusivity, and sustainable impact, embodying the UFS’ commitment to social responsibility and partnership building.”

According to Dr Venter, the event left a lasting impact on participants and their communities. “Attendees left equipped – not just with new skills, but also with partnerships, ideas, and confidence to implement self-sustaining initiatives in their communities for socially responsible futures,” she says.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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