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24 October 2025 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Skills Festival
Lutho Xamlashe – a third-year Bachelor of Administration student – from ACCESS, showing Bokamoso Makae how to crochet. Makae says she wants to learn as much as possible at the Learning Festival.

Held under the theme Building self-reliance, self-sufficiency, self-sustainable livelihoods for responsible societal futures, the Directorate Community Engagement at the University of the Free State’s Learning Festival this year created a space for lively interaction and practical learning. With about 150 people taking part each day, the atmosphere was alive with energy, a will to learn, and a real sense of people helping one another to live more independently and make the most of what they have.

Bishop Billyboy Ramahlele, Director of Community Engagement, captured the spirit of the event perfectly: “Self-reliance begins when we share what we know and use what we have. Together, we can transform communities from the ground up. With an unemployment rate of about 33,2%, and 40,1% of the population on social grants, the Learning Festival is a contribution towards helping individuals and communities make a shift from charity and unemployment to taking responsibility for their own sustainable livelihoods.”

“Self-reliance refers to the ability to depend on oneself for support and fulfilment, without relying on others. It involves acquiring knowledge and skills to access and use resources to make a living. On the other hand, self-sufficiency refers to the ability to meet one's own needs without external assistance. It involves the ability to provide for oneself in terms of food, shelter, and other necessities.”

From worm farming to furniture making, steel manufacturing, food security, herbal and cosmetic manufacturing, and even a Mend-a-Thon, participants gained hands-on experience in turning everyday resources into opportunities.

 

A celebration of practical learning

The line-up of workshops and demonstrations showed just how many ways there are to make the most of what we have. The ACCESS UFS student organisation led sessions on Worm Farming and Eco-Vernacular Architecture, teaching participants how to build with eco-bricks and run small-scale worm farms as income-generating projects.

Golukisa Trading Construction hosted a Furniture Manufacturing workshop, equipping local artisans with carpentry skills. These skills have already sparked success stories, such as that of Katlego Mpoihi, who launched his business after attending a previous learning festival.

Benjamin Nhlapo from Seotlong Agriculture and Hotel School in Phuthaditjhaba trained attendees about poultry farming, while Jurie Nel from JG Electronics introduced participants to printing, needlework, and bag manufacturing. Using state-of-the-art, yet affordable equipment, participants learned how to start small businesses through creative printing and design, inspiring a new generation of social entrepreneurs.

Thomas Tsintsing from The Engineered Movement shared skills on how to design and manufacture metal products, including fireplaces.

Another highlight was the Mend-a-Thon, facilitated by Doretha Jacobs from the Department of Sustainable Food Systems and Development and supported by ACCESS students. This session taught hand needlework, crochet, and denim repair, breathing new life into old clothes and celebrating the joy of making something by hand. Participants beamed with pride, many saying, “I can’t believe it. I made this myself!”

 

Innovation and inspiration

From presentations to hands-on demonstrations, the festival was full of fresh ideas and practical inspiration. Willem Ellis, Research Associate in the Centre for Gender and Africa Studies, explored how social innovation fuels community transformation through empathy, creativity, and collaboration. Matseliso Achilonu from Devoni Natural shared how herbs can be turned into market-ready cosmetics, proving that nature and business can grow hand in hand.

Nutrition also took centre stage, with Ermi Spies from the Department of Nutrition and Dietetics highlighting the important link between well-being and sustainable living. Honours students from the Department of Psychology presented their Well-being in Action infographics, promoting mental and social wellness in community spaces.

Thabo Olivier of Let’s Grow Food © captivated audiences with practical sessions on establishing sustainable food security through self-reliance, showing how small backyard gardens can feed families and help communities thrive together. Robert Mitchell, founder of Robs Handyman Services, demonstrated how wooden pallets can be repurposed into creative, sellable products – an inspiring example of social entrepreneurship in action.

The festival also featured exhibits such as Daniel Moloi’s Agape Foundation stall, showcasing the health benefits of rosehip juice, and the Itemoheleng Soy Project from Qwaqwa, which demonstrated soy-based food products for better nutrition. Meanwhile, the UFS Library Makerspace wowed visitors with robotics and creative design tools, inspiring a new wave of innovation.

And just when visitors thought they had seen it all, creativity took another turn. The stall of Corne Thomas from Puzzles of Impact showed how developing practical and life skills can help people find purpose and belonging by repurposing old videotapes into crochet items as a creative example.

The 2025 festival introduced a more interactive format than previous years, with more parallel workshops and matchmaking sessions between government departments, communities, and organisations. It was in these conversations and hands-on moments that the true impact of the festival came to life. One participant summed up the impact beautifully: “I have learned that my skills as a public speaker will change: from now on, my ‘voice’ will have an ‘invoice’.”

 

Empowering communities through knowledge and practical skills

Dr Karen Venter, Assistant Director and Head of Service Learning, added that the festival aligns with the broader goals of the Directorate for Community Engagement: “It perfectly mirrors the directorate’s mission to promote engaged scholarship and collaborative community development. By connecting the university’s academic expertise with local community needs, it fosters innovation, inclusivity, and sustainable impact, embodying the UFS’ commitment to social responsibility and partnership building.”

According to Dr Venter, the event left a lasting impact on participants and their communities. “Attendees left equipped – not just with new skills, but also with partnerships, ideas, and confidence to implement self-sustaining initiatives in their communities for socially responsible futures,” she says.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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