About Student Recruitment Services (SRS)

The Directorate of Student Recruitment Services (D SRS) stands as a cornerstone of our university, spearheading the charge in attracting and enrolling viable students. We pride ourselves on forging dynamic strategic alliances with schools, launching innovative marketing campaigns, hosting signature events, and delivering unparalleled customer service to all our crucial stakeholders, including prospective students, their parents, and educators.

As the university's ambassador to various institution departments, the SRS serves as the initial and most influential touchpoint for potential students. Our collaboration with various faculties is robust, ensuring that our feedback is insightful and pragmatically tailored to our audience's needs. Furthermore, our synergy with the Student Academic Services (SAS) – the backbone of the admissions and registration process – is seamless and constructive.

Our Mandate

Student Recruitment Services creates awareness, sparks interest, and ignites the desire for the University of the Free State’s product offering. Our approach is strategic and multidimensional; we don't just create awareness; we captivate. We don't just spark interest; we set ambitions ablaze. Our mission is to transform curiosity into the unstoppable urge for academic pursuit within our institution. Leveraging a full spectrum of tactical avenues, we aim to guide the brightest, academically qualified prospects along their decision-making journey, drawing them to see their future within our university.

Our efforts are synchronised to meet the enrolment targets, ensuring the UFS remains a beacon of scholarly brilliance for the most capable and promising minds from across the globe.

Our Mission

To demystify the path to university entrance by being a bridge to academic excellence while offering a seamless experience that supports the university’s enrolment plans. 

Our Vision

To attract and guide future leaders by highlighting our innovative, inclusive environment and world-class educational opportunities, fostering a transformative journey for every prospective student. 

Our Values

• Innovation and impact
• Care, empathy and compassion
• Excellence in service

Our Culture

We work in a way that is:

• Driven by creative engagement solutions
• Customer-centric
• Cohesive and performance-driven
• Rooted in psychological safety (a conducive environment)

Core Services (Bloemfontein and Qwaqwa Campuses)

• Student Recruitment (Undergraduate)

The University of the Free State (UFS) offers a variety of services to help learners kick-start their ‘I-want-to-be’. The UFS is an important source of knowledge and expertise geared towards assisting and supporting high school learners to choose subjects in Grade 9 and career options in Grades 11 and 12 that will best suit their individual values, passions, dreams, and talents.

Among the services offered by the department to future Kovsie2Bs, is the marketing team visiting schools across South Africa as well as selected international schools to recruit the best talent for undergraduate studies. In addition, the department also attends numerous career exhibitions to create awareness of the different programmes and services offered by the UFS. The department not only assists Grade 11 and 12 learners to choose a programme and to apply for studies, but also guides and advises Grade 9 learners on choosing the right subjects.

The #KovsiesAlwaysOnTheMove team is ready to assist you. This team is the megaphone of the UFS and is mainly responsible for creating brand awareness, selling the brand promise, and establishing and maintaining relationships with our school stakeholders.

• Student Recruitment (Postgraduate)
  

The Directorate of Student Recruitment stands at the forefront of shaping future research leaders through our postgraduate programmes. Entrusted with crafting and disseminating the prospectus, we meticulously detail the expansive avenues of inquiry and scholarship available at UFS.

Our mission is to ignite the academic curiosity of prospective postgraduate students by marketing a suite of programmes that are as diverse as they are profound. With a strategic focus on impact and significance, we spotlight UFS's research capabilities tailored to advance knowledge, address global challenges, and foster innovation.

In connecting with aspiring scholars, we aim to inform and inspire. We curate experiences that allow candidates to envisage their future within our research community, one where their work does not just contribute but also transforms. At the UFS, we don’t just educate; we empower individuals to make meaningful contributions that resonate far beyond the confines of academia.

• Integrated Marketing, Innovation, Special Events and Projects

 This section aims to market and promote the UFS to prospective undergraduate and postgraduate students through the planning, organisation, and implementation of mass and targeted marketing functions, promotions, and specific marketing strategies.

• Kovsies2B Connect Centre

The Kovsie2BConnect Centre is the place to get valuable UFS information. The purpose of this section is to disseminate programme and campus information to both internal and external customers. The section serves as an interface between the UFS, its prospective students, and the community. 

• Research and Data Management

 This department section deals with enhancing business performance through the planning and execution of strategic initiatives, data management, risk management, quality management and the pursuit of overall continuous improvement.

Contact Details