Projects (Research Themes)

From a lifespan developmental perspective, the journey towards an established sense of self is present throughout life. Still, it is especially prominent during the ‘third decade of life’ when emerging adults have the opportunity to reflect on the past, present, and future. This research project includes status and narrative perspectives and is focused on the interface between identity dimensions and socio-cultural contexts (such as family, romantic relationships, social media, and education), with a strong appreciation for the dynamics of diversity in the multicultural milieu of South Africa. Research questions include:

  • How do emerging adults define themselves? Which identity domains (gender/sexual, ethnic, career/professional, spiritual) are salient in their lives?
  • What processes do individuals follow to resolve what Erikson called the ‘identity crisis’? How do they explore their ‘possible selves’ and finally commit to an integrated but multidimensional understanding of who they are?
  • How is identity development informed by contextual aspects such as friends, families, romance, higher-education studies, the workplace, and social media?
  • What are the challenges that individuals experience in the process of finding a sense of self?
  

The Africa Long Life Study (ALLS) was conceived to explore psychological development of young adults in three African countries over a five-year period. We use mixed-methods and both etic (imported) and emic (localized) approaches to test findings from other contexts for replicability, and to build theory about local phenomena and topics of interest from the bottom up.

ALLS samples provide a strong contrast to Western samples, differing in many social, cultural, ecological, and historical respects. This allows for strong tests of the universality of models, measures, and theories, thus helping to distinguish more universal from more culturally-specific aspects of psychology. This project is also inspired by applied goals, including team members who are counseling or clinical psychologists and school teachers, motivated to contribute useful knowledge for local practitioners, education, and policy. In addition to these scientific and practical goals, a core value of the ALLS is to be shaped by input from community members. This has meant, for example, increasing the degree to which we focus on mental health, based on feedback from multiple parties.

The ALLS includes both a traditional longitudinal component with variables assessed annually or every six months, and a panel component, with variables administered once or twice. This allows us to plan many studies for the initial five years, with four general topic areas guiding study plans: Personality, Mental Health, Emerging Adulthood, and Cultural Mindset.

More information is available here.
 

The aim of this project is to investigate the relationships between identity and personality. and quality of life in different regions of the world. More specifically, the focus of this study is on exploring the understudied phenomenon of parental identity, with the aim to integrate literature/research findings in the fields of 1) the transition into parenthood and 2) identity development. Research questions include: a) How do emerging and early adult parents perceive and experience the process of development of their parental identity? , and b) How do emerging and early adult parents commit and identify with the parental role, conduct in-depth exploration about parenting and portray reconsideration of commitment?

More information is available here.
 

The aim of this research project is to explore and describe the various identity formations, negotiations, and performances of South African students as they transition into adulthood.

More specifically, the research project aims to gain insight into:

  • Students’ experiences of the various selves they negotiate/prioritise while contending with student life.
  • Students’ views of university culture (of both current and ideal culture) as a reflection of a fast-transforming and decolonising society.
  • Students’ perceptions of their role as socially responsible students, adults, and citizens of South Africa. 
 

The formation of an adaptive identity, at personal and social levels, can be a complex and often difficult endeavour. Identities are multilayered and there are multiple internal and external sources of influence that impact how identities are (re)constructed and maintained. Hence, identity interventions are important and sometimes imperative to facilitate adaptive and healthy identity formation, by targeting positive and negative sources of influence. A special issue, “Identity Interventions” in Identity: An International Journal of Theory and Research, aims to bring together contributions that focus on the development, implementation, and evaluation of identity interventions.
https://www.tandfonline.com/toc/hidn20/25/2

Participating Universities: Utrecht University (the Netherlands) and University of the Free State (South Africa).

Collaborators:  Vinicius Coscioni, Liselotte den Boer,  Rik Huizinga, Qixiang Fang, Dong Nguyen, and Luzelle Naudé.

A life project is the ongoing process of creating and living out meaningful goals that give direction to one’s life. It is about forming a vision for the future, making intentional choices, and staying connected to values that guide everyday decisions.

This research explores how young people in South Africa and the Netherlands imagine their futures, set life goals, and connect these goals to their sense of identity and well-being. We are particularly interested in how young adults navigate uncertainty—such as social change, economic challenges, and cultural transitions—while trying to build lives of purpose and meaning.

The project combines innovative methods that allow participants to describe their goals and identities in their own words, offering a rich picture of what truly matters to them. By comparing findings across cultures, we aim to understand both shared patterns and unique differences in how life projects take shape. The insights gained will not only advance scientific knowledge but also help inform interventions and policies that support young people in shaping hopeful, sustainable futures.
Principal Investigators: Alan S Waterman, Department of Psychology, The College of New Jersey, and Seth J Schwartz, UT-Austin University of Education

Co-Investigator (South Africa): Luzelle Naude

Collaborating Countries: USA, Canada, South Africa, The Netherlands, Romania, United Kingdom, Israel, Greece, Indonesia, Spain, Georgia, and Ecuador.

The aim of this research project is to explore the interrelationships among variables associated with identity, intrinsic motivation, and well-being and to evaluate the generalisation of findings across samples of university students drawn from different nations.
Principal investigator: Shinobu Kitayama; University of Michigan. 

Co-Investigator (South Africa): Luzelle Naude

Collaborating Universities:  University of Ghana, Accra; University of Michigan, Ann Arbor; Duke University, Durham; University of Zurich, Zürich; Nagoya University, Nagoya, Japan; University of the Free State; Bloemfontein, South Africa; University of Namibia; Windhoek, Namibia; The Catholic University of Eastern Africa; Nairobi, Kenya; Koç University, Istanbul, Turkey; Kuwait University; Kuwait City, Kuwait.
  
Challenging prevailing notions of individualism and collectivism, this research study offers a nuanced understanding of how cultural and ecological factors shape emotional and social behaviours. Across five studies involving participants from four Sub-Saharan African countries and comparison samples from the Middle East and North Africa, Latin America, East Asia, and the West, we examine emotional responses to success and failure.  This study sheds light on the unique emotional dynamics within Sub-Saharan African cultures, revealing a distinct pattern where personal success and failure are deeply intertwined with group identity and collective well-being. 
Being a student is more than pursuing academic success—it is a process of shaping identity in relation to multiple contexts. Student experiences are diverse, dynamic, and framed by a variety of academic, social, cultural, and institutional contexts. Becoming and being a student involves ongoing, often complex, processes of identity formation and negotiation. Student identities are not only shaped by and experienced in educational environments, but also influenced by familial, peer, and group relationships and expectations. The purpose of this project is to explore how students construct, negotiate, and experience identity in various contexts during their educational journeys. In particular, we examine:
  • Academic identity - How students make sense of themselves as emerging professionals and scholars within different disciplines.
  • Social identity - How relationships with family, communities, peers, educators, and campus communities contribute to identity development.
  • Institutional identity - How identification with a particular school, university, or programme shapes student identity.
  • Intersectionality - How student identity intersects with other identities such as race, gender, language, and culture.
  • Experiences of inclusion and exclusion - How belonging, marginalisation, or institutional structures affect student identity formation.
  • Student well-being - How academic pressures, support systems, and mental health resources influence both student identity and the overall student experience.
Through this research, we aim to highlight the complexities of student identity and the ways it is shaped by the interplay of academic, social, and cultural influences. The goal is to deepen understanding of the student experience and how identity development contributes to thriving in education.
Family identity is shaped by shared values, roles, cultural practices, and relational patterns that collectively define how families perceive themselves and are perceived by others. It encompasses the shared beliefs, traditions, communication styles, and symbolic markers that shape a family’s sense of belonging and distinctiveness. Family identity is not static but evolves through intergenerational transmission, daily interactions, and external influences such as community norms, cultural expectations, and socio-economic conditions.
 
We explore how identity is articulated through dimensions such as roles and responsibilities (e.g., caregiving, breadwinning, decision-making), cultural heritage (language, rituals, customs), emotional bonds (affection, support, conflict resolution), and social positioning (class, ethnicity, religion). These interconnected dimensions create a framework through which family members negotiate their individual and collective identities. By examining these dynamics, we highlight how families act as both private spaces and social institutions. Understanding family identity reveals the intersection of the personal and the collective and the deep connections between personal self-concept, resilience, and collective belonging.

Immigration is more than moving from one place to another—it is a journey of renegotiating identity across borders, cultures, and generations. Immigration is a complex and multifaceted process. People immigrate for different reasons and in different contexts. The immigrant experience is varied. Whatever the situation, immigration frames individual, relational, familial, and group identities. This project explores the ways in which immigrants construct and adapt their identities in response to family ties, transnational connections, and host society experiences.
 
We investigate:
  • Family Connectedness - How immigrants negotiate and maintain identification within their immediate families and with family members remaining in the country of origin
  • Transnational identity experiences - How immigrants negotiate and maintain a sense of cultural identity with the country of origin
  • Generational dynamics - Differences in immigrant identity experiences across generations of a family
  • Intersectionality - How immigrant identity and other identities are reciprocally shaped
  • Marginalisation – How experiences of exclusion, discrimination, or lack of belonging frame the construction of a migrant identity
Through this project, we aim to deepen our understanding of what it means to be an immigrant, highlighting the challenges, resourcefulness, resilience, and connections that shape immigrant lived experiences.

Professional identity is an evolving dimension of the self, influenced by personal values, work contexts, and social interactions. It plays a central role in how individuals navigate their careers, adapt to changing work environments, and engage in lifelong learning.

This project explores the interplay between personal and professional identities, seeking to understand how people negotiate roles, responsibilities, and growth opportunities throughout their working lives. By investigating these processes, we aim to generate insights that can support meaningful career development and empower professionals in building purposeful and adaptive work identities.










 
 
 

FACULTY CONTACT

T: +27 51 401 2240 or humanities@ufs.ac.za

Postgraduate:
Marizanne Cloete: +27 51 401 2592

Undergraduate:
Neliswa Emeni-Tientcheu: +27 51 401 2536
Phyllis Masilo: +27 51 401 9683

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