I’m currently doing research in marketing, with a specific focus on the cellular industry. I’m observing trends as far as cell phone usage is concerned, perceptions of consumers, how demographic variables differ in this regard, etc. I specialise in consumer behaviour and brand management. I lecture marketing for first years and consumer behaviour for honours students. Besides lecturing and research, I do consultation work on market research for businesses. Charity is one of my passions and this is why I dedicate two to four hours every Saturday to work in the township.
Conference Contributions 2010 Rammile N The role of gender within consumer segments based on lifestyle and brand equity for the South African cellular market, Athens Institute for Education and Research, 5 – 8 July, 2010
OBS 144 - Marketing OBS 613 - Consumer Behaviour OBS 692 - Study leader
T: +27 51 401 2240 or humanities@ufs.ac.za Postgraduate: Marizanne Cloete: +27 51 401 2592 Undergraduate: Neliswa Motebang: +27 51 401 2536Phyllis Masilo: +27 51 401 9683Thandeka Deeuw: +27 51 401 5460
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