Dr Nthabeleng Rammile
Position
Lecturer(claims)
Department
Social Work
Address
Social Work
IB 4
UFS
Telephone
0514017338
Office
Thakaneng Bridge 157
Information

Short CV

I’m currently doing research in marketing, with a specific focus on the cellular industry. I’m observing trends as far as cell phone usage is concerned, perceptions of consumers, how demographic variables differ in this regard, etc. I specialise in consumer behaviour and brand management. I lecture marketing for first years and consumer behaviour for honours students. Besides lecturing and research, I do consultation work on market research for businesses. Charity is one of my passions and this is why I dedicate two to four hours every Saturday to work in the township.

Publications (Short List)

Conference Contributions

2010

Rammile N
The role of gender within consumer segments based on lifestyle and brand equity for the South African cellular market, Athens Institute for Education and Research, 5 – 8 July, 2010

Courses Presented

OBS 144 - Marketing
OBS 613 - Consumer Behaviour
OBS 692 - Study leader


FACULTY CONTACT

T: +27 51 401 2240 or humanities@ufs.ac.za

Postgraduate:
Marizanne Cloete: +27 51 401 2592

Undergraduate:
Neliswa Emeni-Tientcheu: +27 51 401 2536
Phyllis Masilo: +27 51 401 9683

Humanities photo next to contact block

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