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20 September 2019 | Story Rulanzen Martin | Photo Charl Devenish
Kovsies Multilingual Mokete
The Multilingual Mokete embodies the ideals of the university to become inclusive, while promoting a multicultural environment.

The first Kovsies Multilingual Mokete was a celebration of language and culture; it is a commitment by the University of the Free State (UFS) to nurture an attitude of inclusiveness and acceptance on all three of its campuses. Hosted on the Bloemfontein Campus on Wednesday 18 September 2019, the mokete was a hype of activity with drama, poetry, music, dance, and scrumptious cultural cuisine.

“This initiative was coordinated to promote and celebrate all our regional languages, but also important – our regional cultures.” This was the words of Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, on opening the first Kovsies Multilingual Mokete.

The Mokete stage came alive with the impeccable voices of our students and staff as they personified multilingualism through the spoken word in the form of poems, the drama production, Dogg’s Hamlet in the Scaena, praise songs, and dance. A mural featuring individual artworks was also on display during the mokete, as well as a screening of the movie, The Visitor.

The Mokete was concluded by Simple Stories, a band of former Kovsie students, with Early B as the main act.  The People’s Choice Award winner of the day was Soetbravado, winners of the UFS SingOff competition.

“I think the inaugural Multilanguage festival is full of potential. Tolerance and understanding of different cultures are what I see here. I think it’s amazing and I would recommend the UFS to continue with it,” says Jon-Dylon Petersen, former SRC member and final-year Quantity Surveying and Construction Management student. 

Kovsies First Multilingual Mokete
The traditional outfits made for a colourful Mokete. Photo:Charl Devenish

Mokete part of UFS project to foster sense of belonging


The mokete is furthermore presented in support of the Integrated Transformation Plan (ITP) work streams on Teaching and Learning, Student and Staff Experience, and the Multi-Campus Model. “As a university, we are proud of the many languages and cultures which form part of this university. It creates a level of diversity and it is through diversity that we can build strength within the university,” says Prof Petersen. 

This initiative of multilingualism is part of the university’s language policy, which promotes a sense of belonging and acceptance among people. “We want to create opportunities and platforms and campuses where everyone should feel welcome, and to create the ability for each culture and language group to also learn from one another.”

The ultimate goal is to use the multilingual initiatives to prepare our students for the multilingual and multicultural world, but also to stay connected to our own heritage and background. 

Dogg's Hamlet
The play Dogg's Hamlet was showcased in the Scaena Theatre during the Mokete. Photo: Charl Devenish

Mokete should become an annual event 


The reaction to the mokete was overwhelmingly positive and it was well received in the Kovsie community. “It’s a beautiful experience to see how academics can come to a university and showcase not only different languages, but different cultures; it’s something which should continue in the spirit of ubuntu and diversity, and can maybe become a national festival,” says Almondreaux Williams, third-year LLB student.

Not only was the mokete a celebration of multilingualism at the UFS; it was also a platform to express different cultures in the form of traditional attire.

''It’s getting people together. All of us, all the cultural groups are here together. The performances were awesome,” says Sibongile Witbooi, a third-year Geology student and Residence Committee member for Culture at Akasia residence. 

Multilingual Mokete
Authentic South African cuisine was on the menu for the day. Moketers could enjoy array of flavours from bobotie and rice to
chesanyama and pap. Photo: Charl Devenish


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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