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21 September 2021 | Story Leonie Bolleurs | Photo 3T Photography
The new US Consul General, Vincent Spera, recently visited the UFS Bloemfontein Campus. He was hosted by the Office for International Affairs. Pictured here are Cornelius Hagenmeier, Dr Dionne van Reenen, and Vincent Spera.

Vincent Spera, the new US Consul General, paid a courtesy visit to the University of the Free State (UFS) on 16 September 2021, where he was hosted by the Office for International Affairs on the Bloemfontein Campus.

The aim of his visit was to strengthen relationships with the UFS. The university has a rich academic collaboration with US higher education institutions, as evidenced by the 313 co-authored papers published by UFS authors with collaborators at 291 institutions in the United States (US) between 2018 and 2020.

In the past eight years, close to 150 international students from the US – from postdoctoral fellows up to undergraduate level – studied at the UFS. The UFS is also home to more than 30 research fellows from the US. 

Cornelius Hagenmeier, Director of the UFS Office for International Affairs, says he would like every student to have an international experience. “I believe it is doable. Through virtual exchanges, curriculum internationalisation, and internationalisation at home, we can make this happen,” he says. 

Prof Corli Witthuhn, Vice-Rector: Research, emphasised the importance of US collaborations for the university. She appreciates the support afforded by the US Consulate for the manifold collaborative activities connecting the UFS with the US. 

A number of UFS researchers who is collaborating with the US on certain projects interacted with Spera during his visit. 

USDP Programme

According to Prof Corlia Janse van Vuuren, Head: UFS School of Health and Rehabilitation Sciences, the Faculty of Health Sciences’ biggest academic collaboration with US higher education institutions is through the University Staff Development Programme (USDP).

She says: “The USDP is an enriching journey for the group of UFS academic staff members who participate as PhD candidates in this initiative. The international connection with the University of Virginia (UVA), where mentors are assigned to most of the PhD candidates, is raising the quality of the qualification.”

This doctoral training programme supports the doctoral degree studies of a cohort of six academics from the UFS and five from the University of Venda (Univen) in the field of global health. The group of PhD candidates are from different disciplines in health sciences, including Anaesthesiology, Orthopaedics, Obstetrics and Gynaecology, as well as Occupational Therapy in the Allied Health Sciences. One of the candidates completed his studies and is working with UVA on a number of publications; the rest of the candidates will complete their studies in 2022 and 2023. 

“These doctoral candidates are also very much involved in student training as well as medical specialist training. This increases the quality of our medical specialist training in the faculty. Undergraduate student training also indirectly benefits from this initiative,” she adds.

Dr Gray Magaiza, Acting Assistant Vice-Dean and Programme Director in the Department of Sociology on the UFS Qwaqwa Campus, is in agreement about the value of the USDP programme. He himself received his PhD qualification through the programme. 

US Consul General, Vincent Spera, and Prof Corli Witthuhn, , Vice-Rector: Research, Innovation and
Internationalisation. (Photo: 3T Photography)

“The programme opened many doors for me. It was one of the best experiences I ever had, especially the support I received in completing my studies. The quality sought by US supervisors are also quite high,” he says. 

Spera says it is wonderful to hear about the collaborations taking place. “It is through these partnerships that connections between South Africans and Americans are allowed to grow exponentially.”

“PhD development is critical, and we want to increase the number of PhD graduates, particularly staff members with PhD qualifications. We appreciate the collaboration with the US in research and capacity development, which together with internalisation are high priorities,” Hagenmeier says.

Fulbright Scholarships

Prof Lynette Jacobs, Head of Research on the UFS South Campus, acknowledged the contribution that the Fulbright programme has made to the UFS South Campus. Four years ago, the visit of one Fulbright scholar, Prof Barbara Howard from the Appalachian State University, evolved to a long-term commitment from individuals and the institution to continue working on intercultural and international projects, as well as research collaborations. 

Together with academics from Novgorod State University in Russia, Prof Jacobs and Prof Howard are collaborating on the development of virtual capacity building programmes, specifically to support internationalisation. The courses include international cross-cultural communication skills, leadership in virtual international teams, sustainable development, and using technology meaningfully in a virtual international space. 

“This is a wonderful testament to not letting ourselves get fixed to one kind of thinking. It does not always have to be the five-year PhD or two-year academic Fulbright programme, but there are all sorts of models that can make a difference,” responds Spera.

Guided by Dr Dionne van Reenen, Senior Researcher in the Unit for Institutional Change and Social Justice, Spera undertook a walking tour of the UFS Centenary Complex and the Unit for Institutional Change and Social Justice. He appreciated the information shared about the UFS transformation process, and the collaboration between the US and the unit. 

According to Mbali Moiketsi, Study Abroad coordinator, the US consulate has supported and offered guidance to UFS students and staff to pursue study abroad opportunities with the assistance of International Affairs. 

Recently, the university had two recipients of the Fulbright foreign student scholarship and has to date hosted three Fulbright visiting scholars. These recipients have contributed to the growth of the partnership and has increased relations with universities in the US. The partnership is set to continue, offering broad opportunities for the UFS staff and students. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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