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17 May 2023 | Story NONSINDISO QWABE | Photo SUPPLIED
Matsimela Setenane
Matsimela Setenane speaking about his book Haeso ke Naheng at the launch event on the Qwaqwa Campus.

In celebration of African linguistic diversity and the power of indigenous creative expression, the UFS African Languages Press, in collaboration with the Academy for Multilingualism on the Qwaqwa Campus, kick-started Africa Month with the launch of the African Languages Press on the campus, as well as the Multilingual Hub, and finally, its first product, a book titled Haeso ke Naheng by former UFS Qwaqwa Campus student Matsimela Setenane.

The African Languages Press was launched on the Bloemfontein Campus in May 2022.

In her opening remarks, Dr Tholani Hlongwa, Deputy Director of the Academy of Multilingualism, said the Languages Press and Multilingual Hub would work together to publish high-quality original content in African languages. “We will promote writing in African languages and position the UFS as a hub, promoter, and preserver of African languages in South Africa. We want to support upcoming authors by providing high-quality editorial services and bridge the gap left by the mainstream publishing industry by increasing the publication of African languages, among other things.” 

A creative expression of the Sesotho language

Haeso ke Naheng, a fictional Sesotho novel, looks at the life of Thabo, an orphan who witnessed the takeover of his place of birth. He grows up to be a revolutionary Sesotho warrior who fights to reclaim his birthplace. His story resonates with his life; the author told the audience during the book launch. “Through writing this book, I discovered a lot about my origins as a Mosotho man. It is our responsibility as young people to continue digging to discover who we are so that we, too, will have knowledge to pass on to our children”, he said.

Setenane was born and bred in Qwaqwa and obtained his BSc degree majoring in Physics and Chemistry qualification from the Bloemfontein Campus in 2019. His love for Sesotho literature has grown over the years, and he hopes to produce more literature that celebrates the creative expression of his culture. He is currently busy with his first poetry anthology, which is also in Sesotho.

A platform to reignite free expression in indigenous languages

The guest speaker for the launch was Dr Edwin Mohatlane, who praised the UFS for the strides it's taking towards preserving and promoting African indigenous languages. “This is a milestone in the development of our languages. Our languages are doomed to extinction because of our attitudes towards them. I hope that the African Languages Press and the Multilingual Hub will be used to promote the literary and aesthetic talents in our languages”, he said.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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