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19 March 2025 | Story Precious Shamase | Photo Andre Damons
SAMC 2025
Prof Jared McDonald, Associate Professor in the Department of History; Dr Grey Magaiza, Senior Lecturer: Centre for Gender and Africa Studies, and Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the University of the Free State (UFS).

The Second Southern African Mountain Conference (SAMC 2025) commenced on Monday, 17 March amid a tangible sense of anticipation and a collaborative spirit at the Champagne Sports Resort, nestled in the heart of the Maloti-Drakensberg. Delegates from across the region and beyond gathered, setting the stage for a week of insightful discussions and collaborative exploration under the theme, ‘Southern African Mountains – Overcoming Boundaries and Barriers.’

Hosted by the University of the Free State (UFS) and its Afromontane Research Unit (ARU), the conference opened with a series of welcome statements that emphasised the global significance of mountain ecosystems. Prof Ralph Clark, SAMC 2025 Conference Chair and Session Chair, initiated the proceedings, setting the tone for a conference focused on actionable solutions.

Collaboration transcends mountain borders

The global reach of the conference was immediately evident, with welcome addresses from key partners. Prof Roland Psenner, President of Eurac Research – speaking on behalf of the Global Mountain Safeguard Programme (GLOMOS) – highlighted the importance of international collaboration. Alex Hickman, Chairman of the African Mountain Research Foundation (AMRF), highlighted the critical work being done on the ground. Notably, a recorded message from Prince Harry, Duke of Sussex, in support of the AMRF resonated with attendees, further amplifying the message of the conference.

Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS – speaking on behalf of the ARU – stressed the significance of the venue, highlighting its role as a ‘meeting place’ where borders, ecosystems, and diverse stakeholders converge. "This location symbolises the very essence of our conference," Prof Klopper stated, "a space where we transcend boundaries to address the challenges facing our mountain regions".

Welcome statements were also delivered by Sara Manuelli from the Mountain Partnership, Ambassador Mirko Manzoni of the Embassy of Switzerland in South Africa, and Ndapanda Kanime, who represented the Southern African Development Community (SADC).

Dr Kelly Cerialo, representing UNESCO – the patron of SAMC 2025 – delivered a welcoming address that highlighted the organisation's commitment to supporting mountain research and conservation. The official opening was conducted by Leluma Matooane, representative of the Department of Science, Technology and Innovation.

Sharing insightful books, film, and mountains

Following the official opening, delegates attended a plenary keynote address by Dr Willem Daffue, which delved into critical aspects of mountain research. The morning session also featured a series of book launches, celebrating new publications from ARU and GLOMOS, including Sustainable Futures in Southern Africa's Mountains, Safeguarding Mountain Social-Ecological Systems, A scientific bibliography of the Waterberg, Makgabeng plateau, Blouberg, Soutpansberg and adjacent areas, and Christopher R Conz’s Environment, Knowledge, and Injustice in Lesotho: The Poverty of Progress.

Monday 17 March 2025 will be etched in the annals of Southern African mountain research and storytelling as the documentary film, Qwaqwa: Place of Barriers and Bridges, premiered to a captivated audience at the Second Southern African Mountain Conference (SAMC 2025). Hosted against the breathtaking backdrop of the central Maloti-Drakensberg, the film’s release marked a powerful moment of reflection and a catalyst for crucial dialogue.

Executive produced by Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the University of the Free State (UFS), and Prof Jared McDonald, Qwaqwa: Place of Barriers and Bridges offers a poignant and unflinching look at the complex social and environmental realities of the Qwaqwa region. The film, screened on the conference's opening day, served as a compelling visual narrative bridging academic discourse with the lived experiences of mountain communities.

Dialogue, networking, conference continues

Delegates, researchers, and stakeholders from across the globe witnessed the film's debut, recognising its significant contribution to understanding the challenges and opportunities within the Maloti-Drakensberg landscape. The film's premiere was not merely a screening; it was a watershed moment, sparking immediate conversations about the interplay between human activity and the fragile ecosystems of the region.

The film's release at SAMC 2025 highlighted the conference's commitment to fostering interdisciplinary dialogue and bridging the gap between research and real-world impact. By showcasing the human stories embedded in the mountains, Qwaqwa: Place of Barriers and Bridges provided a powerful emotional anchor to the conference's broader discussions on sustainability, conservation, and community resilience.

This premiere will undoubtedly resonate far beyond the conference halls, leaving an indelible mark on the collective understanding of the Maloti-Drakensberg region. The film's legacy will be one of inspiration, prompting further research, advocacy, and collaborative action to safeguard these vital mountain ecosystems for generations to come. The day will go down in history as a moment where film and scholarship intersected to illuminate the heart of the mountains.

The day concluded with a meet-and-greet hosted by the UFS Office for International Affairs, fostering networking and further collaboration among delegates.

The conference continues for the rest of the week, with a full programme of presentations, workshops, and field excursions. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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