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29 July 2019 | Story Leonie Bolleurs
Dr Martin Clark
Dr Martin Clark, the founder of the MAGIC (Multi-purpose Aerial Geological Image Classification) initiative. MAGIC can obtain geological and structural information that is critical for making informed decisions in exploration and mineral extraction processes.

Mining has historically been described as a boom-and-bust industry, where fluctuations in mineral prices could result in extreme success or bankruptcy. Successful mining companies closely monitor assets/expenditures, risks, and other parameters associated with their business to best ensure their longevity. In most mineral industries, there are a few competitors that dominate the delivery of a mineral resource. As a result, technological development, along with other factors, are critical to ensure that these companies’ business remains viable and protected.

This is according to post-doctoral fellow in the Department of Geology, Dr Martin Clark.

Drone technology: better, faster, safer

He says technological development in mining generally translates to how a company can extract a resource from the ground better, faster, and safer. 

Dr Clark believes the rapid development of drone technology represents a shift in the toolbox that mining companies can employ.

“Drones can collect a great deal of data randomly over vast or small areas within hours, historically accomplished by mapping campaigns which can last months to years. Drones can also collect data in areas which are difficult and dangerous for humans to get to. These include cliff faces or rock walls that are difficult and dangerous to get close to, as well as stretches of land where dense vegetation, inaccessible terrain, and even atmospheric dangers become factors which reduce or modify the scope of exploration work,” he said. 

Expanding application of drones

Dr Clark’s work specifically focuses on expanding the applications for which drones are used. “I assess what and how good the imaging capabilities of drones are, use the imagery to generate 3-D models to drive scientific observation, and yield results which can help companies to extract resources. This initiative is called MAGIC (Multi-purpose Aerial Geological Image Classification),” he said. 



“MAGIC aims to collect geological and structural information that is critical for making informed decisions in exploration and mineral extraction processes,” he added.

Dr Clark is not only the founder of MAGIC; he also drives multiple aspects of the initiative including education, research, and business development. 

In 2013, when he was busy with his doctorate, there was already a spark of interest in using drones to address geological questions. At that time, Dr Clark was working with remotely sensed high-resolution LiDAR imagery to better understand geological structures at the Sudbury Mining Camp in Canada. The interest became a reality in 2018, when he applied this initiative during his post-doctoral fellowship at the UFS.

Now and the future

“At present, there are no direct mining projects underway, but projects are expected to begin in 2020. Drone operation and image-analysis techniques are currently being refined for industry,” he said. 

Besides his work with drones, Dr Clark also work in the fields of structural geology, remote sensing, and geospatial data analysis.  

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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