Department
Business Management
Department Business Management
Office
Economic And Management Sciences Building
Emile is a lecturer in marketing research at the University of the Free State (UFS) . Passionate about research, his publications focus primarily on Entrepreneurship, Social marketing, and e-Commerce. He cumulates more than 10 years of teaching experience with various South African universities. Well-versed in statistics and data science, Emile has over 15 years of experience in statistical data analysis and modelling using various packages such as Excel, IBM SPSS Statistic, SPSS AMOS, and Smart PLS. Throughout his career, Emile trained more than 213 academics from multiple disciplines.
Publications (Short List)
- Nkwei, E. S., Roberts-Lombard, M., Maduku, D.K. (2022) A moderated mediation model to explain consistent condom use intention among young adults in South Africa. Journal of Social Marketing Quarterly. https://doi.org/10.1177/1524500422111685
- Nkwei, E. S., Roberts-Lombard, M., Maduku, D.K. (2022) Modeling condom brand loyalty of young South African adults – An expectancy confirmation perspective. Journal of Nonprofit & Public Sector Marketing. https://doi.org/10.1080/10495142.2023.2178587
- Nkwei, E. S., Rambe, P., Simba, A.K. (2023) Determinants of entrepreneurship intention: the roles of perceived benefits of digital technology and entrepreneurship orientation. South African Journal of Economic and Management sciences. http://dx.doi.org/10.4102/sajems.v26i1.4936
- Tshuma, N., Muloongo, K., Nkwei, E. S., Alaba, O. A., Meera, M. S., Mokgobi, M. G., & Nyasulu, P. S. (2017). The mediating role of self-efficacy in the relationship between pre-motivational cognitions and engagement in multiple health behaviors: a theory-based cross-sectional study among township residents in South Africa. Journal of Multidisciplinary Healthcare, 10, 29. https://doi.org/10.2147/JMDH.S112841