Are you ready for the Fourth Industrial Revolution in Financial Planning?


Financial planning has evolved over the years from salesman to advisor to trusted planner.  Financial planning has become a highly regulated profession with the focus being predominantly on technical, technological and product advances. However, the world is rapidly changing and what worked up until now will not necessarily work in the future.

Key concerns

To be human is to have concerns, which may include some of the following: 

  • The need to understand what is important for you and what might be getting in the way of you achieving your goals and how that impacts negatively on your practice and the advice you give to clients.
  • Not sure how to best be able to guide clients through transitions in their lives (e.g. divorce, job changes, death) and having some anxiety about what advice to give.
  • The need to help clients to see their attitudes towards money and finance that influence their ability to accumulate and preserve wealth, and not always being able to do this as effectively as you would like.
  • Not sure how to discourage clients from making emotional decisions regarding their finances in order to make better informed choices.
  • Wanting to help clients define their real life goals, based on what is important to them, and guide them to achieve in financial terms.
  • Not knowing how to build capacity and resilience for yourself and your clients in the face of an uncertain, complex and rapidly changing world.

If you are dealing with these concerns, you are not alone.

What has worked up until now?

Before you chastise yourself too much, pat yourself on the back.  To be part of a demanding industry and being a financial professional you have developed great people skills, attained a high level of technical skills, and been able to manage your financial practice professionally.  

The next important step

With the Fourth Industrial Revolution however, that simply will not be enough.  To take your professionalism to the next level it is vital to develop and hone your skills to deal with what really matters to your clients.  In the industry it is sometimes referred to as understanding the clients’ behavioural gaps and this means becoming a financial coach or behaviouralist.

If you think about it, the heart of what we do as advisers is to have conversations.  It can be face-to-face, telephonically, via email, text message or by way of social media.   The quality of our conversations will determine the quality of our results and subsequently effect the quality of our lives, therefore focusing here makes sense.

Why Ontological Coaching for the planner world?

Ontological coaching concentrates on how we observe the world, through language, emotions and body.  We do not see the world as it is, or how things are, rather we see them as we are.  

By becoming aware of this, and helping our clients do the same, we can support them to notice perceptions and attitudes that help and hinder them, and take effective action to get the outcomes they desire. In the process we become important and valued in their lives, and are able to build a practice with long term committed clients at the centre.

Sign up to be part of the Fourth Industrial Revolution

Join the University of the Free State's School of Financial Planning Law, the Ontological Coaching Institute and Industry Experts for a unique financial coaching programme facilitated in an experiential learning manner by experienced coaches and highly skilled industry experts.

The School of Financial Planning Law (UFS) is presenting an innovative and ground breaking financial coaching programme in collaboration with Karen White, an experienced master certified coach and Hendrik Crafford, an experienced professional coach and financial industry expert.

This programme will be presented over 3 days that provides a substantive practical and experiential introduction to using Ontological Coaching principles to equip participants to be more effective financial planners.

The goal of a financial coach is to educate clients on the basics of personal finance and, as a team, create a spending plan that reflects the values and goals of the client. The coach then empowers clients to take responsibility for their decisions, supports their continual learning and growth, and serves as an accountability partner throughout the process. It also enables clients to have critical financial conversations with themselves and their loved ones.

The practical approach of this course will enable participants to apply the knowledge and skills acquired during the workshops to both their financial planning practices as well as their personal lives.

The learning experience will enable participants to:

  • Engage in a powerful, highly effective approach to consulting, leading, and coaching capable of generating deep positive change.
  • Learn how to use language to more effectively address the concerns of your clients and in doing so building trust, long term relationships and increased value.
  • Understand moods, how they influence actions, and how to shift and manage them to get better results.
  • Develop a vocabulary to enable you to observe the narrative’s that impact on your clients Financial and Personal Wellness.
  • Design critical conversations.

Upon successful completion of the programme, participants will receive a certificate of completion. The workshop is accredited by the Financial Planning Institute of Southern Africa (FPI) and participants will receive 23 CPD points upon completion of the programme. The workshop have also been accredited by the International Coach Federation for 24 CCE’s (Continuing Coach Education) hours.

About the facilitators

Karen White is an ICF Master Certified coach with over 3 000 hours of coaching. She has her own business, The Human Connection, where for the past 13 years she has focused on executive coaching and leadership development. She is also the director of training and a facilitator for the Ontological Coaching Institute (Australia), co-leading the 18-month coach-training and leadership programme.

Hendrik Crafford is a Professional Certified Integral coach with twenty-eight years’ experience in the insurance and financial-services sector and has a passion for financial planning, practice management, and financial wellness. He has extensive knowledge of agency, Bancassurance, and independent financial advisory business from an advice, distribution, and management perspective.

The programme will be presented on the following dates:

  • 24 March 2020 to 26 March 2020: Cape Town
  • 25 May 2020 to 28 May 2020: Johannesburg
  • 12 August 2020 to 14 August 2020: Port Elizabeth
  • 27 October 2020 to 29 October 2020: Bloemfontein

To complete the programme, a cost of R9 900 is payable.

For more details, please contact:
Mpho Macheu
T: +27 51 401 2823

Application form


T: +27 51 401 2451
F: + 27 51 401 3043


Equitas Building
UFS Bloemfontein Campus

Law photo for next to contact block

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