Prof Marthinus Conradie

Position

Associate Professor

Department

English

ConradieMS@ufs.ac.za

Telephone

0514013627

Office

FLIPPIE GROENEWOUD BUILDING: BLOCK B 219

Short CV

Tertiary training
B.Soc.Sc Cum Laude (UFS)
Honours in Linguistics Cum Laude (UFS)
Masters in Linguistics Cum Laude (UFS)
TEFL (UFS)

Work Experience
Three years experience as a tutor of English Literature in the NATP programme at the UFS.
Three years experience as a lecturer of Linguistics at the UFS.
Employed as Lecturer in the Department of English at the University of the Free State since 2009.
Secretary of the Linguistics Society of Southern African for the term 2011-2013

Publications

18	Conradie, MS & Brokensha, SI	2014	“I was amazed that there were still people like this”: First-year students’ reflections on experiences of racial discrimination at the University of the Free State.		Transformation: Critical Perspectives on Southern Africa. (IBSS)	84: 81-105.
17	Conradie, MS	2014	We get you: Combining proximisation and the coordinated management of meaning approach to analyse legitimisation in a text on HIV and Aids.		African Identities. (IBSS)
16	Conradie, MS	2013	Reason-tickle patterns in intertextual print advertising.	Language Matters. (ISI) Special issue on Language in the South African Media edited by Professor Tommasso Milani		44(2): 5-28.
15	Conradie, MS	2013	A critical discourse analysis of race and gender in advertisements in the South African in-flight magazine Indwe.	African Identities. (IBSS)		11(1): 3-18.
14	Conradie, MS	2013	Signposting the inferencing route: A relevance theoretic analysis of intertextuality and metaphors in print advertising	Acta Academica.		45(2): 122-149.
13	Conradie, MS	2013	“Oh, now I get it...”: Comic dupe irony in print advertising	Acta Academica.		45(3): 1-29.
12	Conradie, MS	2013	Lingual primitives and critical discourse analysis: A case study of gender ideology in Cosmopolitan	Acta Academica.		45(1): 1-25.
11	Conradie, MS	2013	The commercial value of history: A relevance theoretic analysis of historical signs in print ads.	Language Matters. (ISI)		44(1): 164-178.
10	Conradie, MS	2012	Anonymous vs. acknowledged intertexts: A relevance theoretic approach to intertextuality in print advertising.	Southern African Linguistics and Applied Language Studies. (ISI)		30(3): 293-310.

9	Conradie, MS	2012	Co-constructing knowledge in news interviews: An application of Hardy and Palmer’s (1998) discourse model.	Southern African Linguistics and Applied Language Studies. (ISI)	30(4): 497-509.
8	Conradie, MS Brokensha, SI and Pretorius, M	2012	No small irony: A discourse analysis of Zapiro’s 2010 World Cup cartoons.	Language Matters. (ISI)	43(1): 39-59.
7	Conradie, MS	2011	Constructing femininity: A critical discourse analysis of Cosmo.	Southern African Linguistics and Applied Language Studies. (ISI)	29(4): 401-417.
6	Conradie, MS	2011	Masculine sexuality: A critical discourse analysis of FHM.	Southern African Linguistics and Applied Language Studies. (ISI)	29(2): 167-185.
5	Conradie, MS	2011	The 2010 FIFA World Cup as a commercial platform in print advertising.	African Identities. (IBSS) Special issue: Ways with Soccer in Africa, edited by Professors Robert Muponde and Adebe Zegeye.	9(3): 291-305.
4	Conradie, MS	2010	Instructional and regulative discourse in language tutorials.	Journal for Language Teaching.	44(2): 7-21.
3	Conradie, MS and Brokensha SI	2009	Is synchronous computer-mediated-communication a viable instructional mode in the language classroom? A facilitator and learner perspective.	Journal for Language Teaching.	43(1): 40-52.
2	Conradie, MS	2009	Scaffolding an intervention for essay writing.	Journal for Language Teaching.	43(2): 37-49.
1	Conradie, MS	2009	Face-to-face and synchronous chat as learning tools in tutorial classes.	Journal for Language Teaching.	43(1): 67-82.

Area(s) of Interest

Pragmatics (especially relevance theory) - Wilson and Sperber`s model for inferential pragmatics: this constitutes an attempt to uncover how hearers/readers are able to arrive at a speaker/author`s intended meaning on the basis of the principle of relevance.

Discourse Analysis - An analysis of language beyond the sentence

Conversation Analysis - Analyses of the sequential organisation of turn-taking

Critical discourse analysis

Critical race theory

Courses Presented

ENG114: The English language: academic discourse and usage; An introduction to the novel and short fiction

ENG324: Sociolinguistic approaches: theory and application; Prose fiction and an introduction to literary theory

ENG6808: English pragmatics and the language professions; Research methodology and research essay in linguistics

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FACULTY CONTACT

T: +27 51 401 2240 or humanities@ufs.ac.za

Postgraduate:
Marizanne Cloete: +27 51 401 2592

Undergraduate:
Neliswa Motebang: +27 51 401 2536
Phyllis Masilo: +27 51 401 9683
Thandeka Deeuw: +27 51 401 5460

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