Position
Associate Professor
Office
Flippie Groenewoud Building: Block B 219
Short CV
Publications
Publications (Short List)
18 | Conradie, MS & Brokensha, SI | 2014 | “I was amazed that there were still people like this”: First-year students’ reflections on experiences of racial discrimination at the University of the Free State. | Transformation: Critical Perspectives on Southern Africa. (IBSS) | 84: 81-105. |
17 | Conradie, MS | 2014 | We get you: Combining proximisation and the coordinated management of meaning approach to analyse legitimisation in a text on HIV and Aids. | African Identities. (IBSS) | |
16 | Conradie, MS | 2013 | Reason-tickle patterns in intertextual print advertising. | Language Matters. (ISI) Special issue on Language in the South African Media edited by Professor Tommasso Milani | 44(2): 5-28. |
15 | Conradie, MS | 2013 | A critical discourse analysis of race and gender in advertisements in the South African in-flight magazine Indwe. | African Identities. (IBSS) | 11(1): 3-18. |
14 | Conradie, MS | 2013 | Signposting the inferencing route: A relevance theoretic analysis of intertextuality and metaphors in print advertising | Acta Academica. | 45(2): 122-149. |
13 | Conradie, MS | 2013 | “Oh, now I get it...”: Comic dupe irony in print advertising | Acta Academica. | 45(3): 1-29. |
12 | Conradie, MS | 2013 | Lingual primitives and critical discourse analysis: A case study of gender ideology in Cosmopolitan | Acta Academica. | 45(1): 1-25. |
11 | Conradie, MS | 2013 | The commercial value of history: A relevance theoretic analysis of historical signs in print ads. | Language Matters. (ISI) | 44(1): 164-178. |
10 | Conradie, MS | 2012 | Anonymous vs. acknowledged intertexts: A relevance theoretic approach to intertextuality in print advertising. | Southern African Linguistics and Applied Language Studies. (ISI) | 30(3): 293-310. |
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9 | Conradie, MS | 2012 | Co-constructing knowledge in news interviews: An application of Hardy and Palmer’s (1998) discourse model. | Southern African Linguistics and Applied Language Studies. (ISI) | 30(4): 497-509. |
8 | Conradie, MS Brokensha, SI and Pretorius, M | 2012 | No small irony: A discourse analysis of Zapiro’s 2010 World Cup cartoons. | Language Matters. (ISI) | 43(1): 39-59. |
7 | Conradie, MS | 2011 | Constructing femininity: A critical discourse analysis of Cosmo. | Southern African Linguistics and Applied Language Studies. (ISI) | 29(4): 401-417. |
6 | Conradie, MS | 2011 | Masculine sexuality: A critical discourse analysis of FHM. | Southern African Linguistics and Applied Language Studies. (ISI) | 29(2): 167-185. |
5 | Conradie, MS | 2011 | The 2010 FIFA World Cup as a commercial platform in print advertising. | African Identities. (IBSS) Special issue: Ways with Soccer in Africa, edited by Professors Robert Muponde and Adebe Zegeye. | 9(3): 291-305. |
4 | Conradie, MS | 2010 | Instructional and regulative discourse in language tutorials. | Journal for Language Teaching. | 44(2): 7-21. |
3 | Conradie, MS and Brokensha SI | 2009 | Is synchronous computer-mediated-communication a viable instructional mode in the language classroom? A facilitator and learner perspective. | Journal for Language Teaching. | 43(1): 40-52. |
2 | Conradie, MS | 2009 | Scaffolding an intervention for essay writing. | Journal for Language Teaching. | 43(2): 37-49. |
1 | Conradie, MS | 2009 | Face-to-face and synchronous chat as learning tools in tutorial classes. | Journal for Language Teaching. | 43(1): 67-82. |
Pragmatics (especially relevance theory) - Wilson and Sperber`s model for inferential pragmatics: this constitutes an attempt to uncover how hearers/readers are able to arrive at a speaker/author`s intended meaning on the basis of the principle of relevance.
Discourse Analysis - An analysis of language beyond the sentence
Conversation Analysis - Analyses of the sequential organisation of turn-taking
Critical discourse analysis
Critical race theory
ENG114: The English language: academic discourse and usage; An introduction to the novel and short fiction
ENG324: Sociolinguistic approaches: theory and application; Prose fiction and an introduction to literary theory
ENG6808: English pragmatics and the language professions; Research methodology and research essay in linguistics